Midle — next-generation community engagement platform

WeWay
3 min readMay 20, 2024

Blockchain is revolutionizing many areas of life beyond finance. Decentralization and transparency are improving industries from insurance to construction. Blockchain is also transforming marketing and social media, creating SocialFi, one of the significant new crypto trends. Some SocialFi platforms look like social networks, while others look like discount sites. What they all have in common is that users can earn cryptocurrency for various activities. Companies that want to improve activity in their products or social networks come to such services and pay users directly.

In Midle, people get tokens for various activities and social networks. Each campaign has multiple tasks, and after each campaign ends, the business receives a report with detailed user data. This helps marketers fight inorganic interactions and bots. All people are real, and their data is authentic. This creates more honest and effective campaigns. Platforms like Midle significantly increase brand trust, and brands are willing to pay for it.

Midle has a powerful AI anti-bot system that eliminates bot accounts by tracking user behaviour.

In addition to this, the platform already works:

  • Campaign Prediction. Neural networks will help analyze user preferences to accurately predict user engagement.
  • Segmentation. Classifying users based on their interests, for highly accurate targeting. Same with AI.
  • Automate tasks to save time.
  • Web2 and Web3 support. Platform integrates both traditional and decentralised services.
    Detailed statistics. For deep data analysis and more informed decisions.
  • SDK support. Projects can create tasks on their sites via Midle’s SDK for flexibility and ease of use.

Just as feature-filled, the project surprises with a list of accomplishments:

  • More than 14.5 million site visits
  • 200 thousand registered users
  • 11 thousand created tasks
  • 148 countries

The $MIDLE token will have many use cases.

With it, businesses will be able to:

  • Create collaborative projects
  • Simplify task management through additional features and automation.
  • Select terms and conditions for staking.
  • Discounts

Users of $MIDLE will need it to:

  • Participation in special campaigns and tasks.
  • Gift tickets and tokens.
  • Whitelists for stakers.
  • Receiving rewards from new projects coming to Midle.
    In addition, there are several important points in tokenomics:

Redemption mechanism. 30% of project revenues will be used to redeem tokens.
Burning mechanism. Every three months, 100 Midle tokens will be burned for each new user.

Investors and partners of the project include Castrum Capital, Consensys, Cointelegraph accelerator, Binance chain, Linea, Sei, OKX, The Sandbox and others.

This confirms that the crypto industry badly needs platforms like Midle. With their help, businesses will be able to become more decentralised. Marketers will be able to easily solve all bot-related problems in an automated manner. The development of such AI platforms makes it possible to create more measurable and sustainable marketing campaigns, in practice for many startups this is what becomes a key challenge in development. There are already 64,000 people following the project’s news on X. Soon all of them will be able to take part in IDO and will definitely wait for their allocation — with us it is guaranteed, unlike all competitors.

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WeWay

WeWay is an ecosystem aimed at building a community of developers, traders, IDO participants, and investors focused on expanding blockchain technologies.